Tuesday, December 31, 2019

The Sociological Imagination And The Social Issue Of Child...

1. Introduction The Sociological Perspective was a concept argued by C. Wright Mills was and still is a valuable tool to help people look at, understand and interpret their everyday lives and social world around them (in which they live). The argued perspective will be discussed through the use of the Sociological Imagination with the Personal Problem of Depression and the Social Issue of Child Abuse with what can be done to solve both of these ‘Dilemmas of Youth’. 2. 1. Sociological Imagination The Sociological Imagination is a form of critical thinking that was developed by C. Wright Mills to allow people to see the society around them through the eyes of the Impersonal and Larger societal world around them without bias in any form from the larger societal world, in order to improve their society where need be for the good. [7] 2. Personal Problems A Personal Problem is an issue that only affects an individual person and is isolated to that individual in the society and takes the individual or people close to the individual to help and solve the personal problem. (Stewart and Zaaiman, 2015) [9] 3. Social Issues A Social Issue is where a whole society or a group of people within the society by affected by a specific problem which usually take a large number of people within the society to rectify or solve the problem at hand. (Stewart and Zaaiman, 2015)[9] 1 4. Difference between Personal Problem Social Issue The main difference betweenShow MoreRelatedEssay On Domestic Violence871 Words   |  4 Pagesto violence, abuse and intimidation between people who are or have been in an intimate relationship. The perpetrator uses violence to control and dominate the other person. This causes fear, physical harm and/or psychological harm. Domestic violence is a violation of human rights, (the White Ribbon Australia). The domestic violence abuse includes sexual, verbal, physical, emotional, financial and psychological abuse. This essay will focus on the sociological imagination of the issue and will discussRead MoreDomestic Violence And Sexual Abuse1456 Words   |  6 Pagesdefinition of domestic violence is emotional abuse, physical abuse, or sexual abuse between people who have at some point in time had an intimate or family relationship.† (AAETS). Emotional abuse is when an intimate partner has continuously criticized you, manipulated you with lies, and humiliated you in public or private . Physical abuse is when an intimate partner has hit you, thrown objects at you, or threatened to hit you with a weapon. Sexual abuse is when an intimate partner has criticized youRead MoreColonialism and the Indigenous Australians1151 Words   |  5 Pagescontributor to the social marginalisation and low socioeconomic status experienced by indigenous Australian. An analysis of Aboriginal infant mortality rate, a health indicator highlights the difference between biomedical and sociological approach and the embedded negative impact of social marginalisation and low socioeconomic status on the health of Indigenous Australians. The essay will first explore the significance of Indigenous infant mortality and a biomedical approach to the issue. Contrasts betweenRead MoreIn This Paper I Will Be Discussing The Troubles Faced By1456 Words   |  6 Pagespublic issues. The method in which we are going to be examining this issue is commonly referred to as the sociological imagination. The sociological imagination looks at the issues or struggles of an individual and examine the external factors that contribute to this issue. These external factors can be so impactful that they cause a large population of people to suffer from the same issue. As a result of this, sociologist will attribute these private issues to public issues. Public issues usuallyRead MoreThe Sociological Imagination, By C. Wright Mills1201 Words   |  5 PagesThe sociological imagination is theorised by C. Wright Mills explaining how two abstract concepts of social reality are different. Initially, Mills defines the sociological imagination as â€Å"the vivid awareness of the relationship between experience and the wider society.† It is the ability to see things socially and how they interact and influence each other. (Crossman, n.d.). The sociological imagination uses f our interdependent factors to help sociologists view things from an alternative aspect:Read MoreChild Abuse- Social Problems Essays870 Words   |  4 PagesSocial Problems Child Abuse Child abuse is the physical, sexual, emotional mistreatment, or neglect of children. In the United States, the Centers for Disease Control and Prevention, or also known as CDC defines child abuse as any act or series of acts by a parent or other caregiver that could result in harm to a child. Most child abuse occurs in a childs home, but it could also be found within organizations, schools, or communities that the child interacts with. There are four majorRead MoreIn His Account of the Sociological Imagination, C. Wright Mills (1959) Distinguishes Between ‘Private Troubles’ and ‘Public Issues’. Discuss in Relation to Domestic Violence.746 Words   |  3 Pagesindividuals involved personally (Knoblock, 2008). But if we look closer, domestic violence is largely driven by social forces and structures (Furze, Savy, Brym, Lie, 2008). Ideologies and social norms about men and women such as patriarchy and gender inequalities contribute greatly to the occurrence of domestic violence in society. Hence C. Wright Mills’s concept of the sociological imagination, â€Å"the quality of mind to see what is going on in the world and what may be happening within themselves,† (1959Read MoreAubrey Longfield. 2/11/16. Soc 102. Chapter One: Thinking1414 Words   |  6 PagesAubrey Longfield 2/11/16 SOC 102 Chapter One: Thinking About Social Problems What is a Social Problem? There are a few key points to consider when determining if something is a social problem. Some elements of a social problem may be objective and some may be subjective. The first two objective points are first that there must be some existence of a social condition, or a situation that someone has in society. Second that problems are recognized either through the things we see, or through thingsRead MoreRacism : Still Alive Today1514 Words   |  7 Pagestoday. His actions are a tremendous example of what happens when underlying issues of racism go unaddressed. The history of slavery and white supremacy is something that can not and never will be erased from America’s past, specifically because of the white supremacists who perpetuate racism today with their bigoted idealism. This essay will also address how Dylann Roof was influenced to murder people because of many sociological factors, such as the fact that racism is not addressed as much as it shouldRead MoreGraduation S peech : My Classroom With Life Skills And Tools1103 Words   |  5 Pageschildren, etc. Perhaps my students will assist a friend in need because they can recognize the signs of abuse. Perhaps I increased their understanding of bureaucracies and therefore I had a successful impact on their career. I hope my lectures and insight on poverty, racism, sexism, sexuality, and social stratification will reduce prejudice and discrimination. Perhaps my students will offer sociological insight to others and discuss my lectures and discussions to the masses. As Emile Durkheim states above:

Monday, December 23, 2019

America A Narrative History Summary Statements - 1505 Words

America a Narrative History: Summary Statements Chapter 2: 1. By 1600, England’s feudal system was nearing extinction, as a new family (Tudor’s) came to power and wanted support from the middleclass and the establishment of new liberties for Englishman (i.e. trial by jury and no arrest without a warrant), which resulted in a large amount of local and self initiative to prosper in the community: yet many beggars now existed, culminating in an increased need for colonial expansion both for personal prosperity and more space for the existing population. 2. The English colonists initially believed that they would discover fertile and mineral rich lands, similar to the Inca empire; however, instead, they found disease, starvation, and native populations who were sparse, thus, colonists had to largely create communities on their own, however, when they had relations with Indians, they exploited them for their game and corn. 3. Many colonies would not have survived if it wasn’t for the discovery and growing of tobacco, as this plant enabled the colonies to thrive, and even have a surplus of profit, therefore they could afford more servants, thus, creating a continuous travel of immigrants into the colony, overall creating stable colonies. 4. England’s American empire was founded partially on greed, along with pursuit of various religious sects for different branches of Christianity, which led to different colonies becoming dominated by varied religious beliefs (i.e. Rhode IslandShow MoreRelatedThe Story of Christianity by Justo Gonzalez925 Words   |  4 Pagesthe Christian Believer study video lessons course and the recipient of the Ecumenism Award from the Theological Consortium in Washington, which he received as a result of his ecumenical work of bringing together churches of different denominations Summary Dr. Gonzalez’s book; The Story of Christianity is a very informative summation; a continuation of Volume 1 which covered the beginning of the church up to the Protestant Reformation, while Vol. 2 dealt with the Protestant Reformation up to moreRead More Nixon: A Presidential Unraveling1547 Words   |  7 Pagespower were clearly established. Over the course of several years, America would bear witness to scandalous events, the first resignation of a President, conviction and imprisonment of twenty-five officials within the Nixon administration, and undoubtedly the most severe constitutional crisis in recent history. In November of 1968, Richard Nixon claims the presidency for the Republicans in one of the closest elections in U.S. history. His election to office was bolstered by the middle-class populationRead MoreNarrative Of The Life Of Frederick Douglas, An American Slave1280 Words   |  6 PagesThroughout America’s history, we have committed some questionable and highly shunned acts: The Indian Removal Act, The Salem Witch Trials, racism, suffrage, and of course, slavery. Many people have opposing views concerning slavery. Some would even venture as far as saying that America never owned ANY slaves. However, historical evidence proves them wrong. Frederick Douglas was a slave during the 1800’s who ultimately escaped and became an Abolitionist and activist for equality for all people, noRead More Kenneth Fearing’s Dirge Essay1636 Words   |  7 Pagesâ€Å"Dirge†, is working, not only as an overt commentary on the social, cultural, and political factors surrou nding the destabilization of 1930’s America but also as an abstraction of the prevalent views of reality: the dehumanization of the human. Fearing superimposes these thematic projects onto the context of the Great Depression, a period of American history often seen as representing overarching society decline, the dull malaise of futility, and the alienation of the individual. Through an explorationRead MoreThe Slavery Of The United States1808 Words   |  8 Pages Slavery is one of many unfortunate commonalities among cultures, along with war, governmental corruption, and poverty. Nearly every country on the planet, at some point in their history, has condoned the owning of humans by other humans. It may be tempting to view the establishment of the United States as an idyllic endeavor in which enlightened people joined together to create a new republic; however, choosing this view is ignoring the truth. Slave labor built this country from its infancy, andRead MoreDr. Lamps Case For Tenure And Promotion1485 Words   |  6 Pagesas well as narratives of its retreat from political life after the Roman republic. She describes her book as transdisciplinary in nature, combining research from rhetorical theory, visual studies, art history, archaeology, and classics to explore the impact of non-traditional rhetorical media on practices of citizenship during the reign of Augustus. Lamp’s other publications are closely aligned with the bookâ₠¬â„¢s theme and serve to reach scholars of history, the classics and art history. She presentsRead MoreSlavery : An Unnatural Doctrine1603 Words   |  7 Pagesproclaimed itself to be a prevalent institution in the history of the Americas, considering its duration spanned over centuries. The manipulation and application of race was used to categorize mankind into levels of humanity based on different pigmentations of the skin, with the level of humanity decreasing as the darkness of the skin increased. This simplistic theory was used as pseudoscientific evidence to subdue the African population of the Americas to bondage. And, although this type of slavery isRead MoreThe United States : A World Leader And Its Responses Will Have Key Consequences1693 Words   |  7 PagesWar foreign relations and the response to 9/11 and invasion of Iraq. The United States will continue to face global challenges as a world leader and its responses will have key consequences worldwide. 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Sunday, December 15, 2019

Neonatal Health Care in Nepal Free Essays

string(173) " people with the most means but with lesser need, while the neonatal health care in the rural areas remain almost virgin, with no redistribution of resources \(WHO, 2008\)\." NEONATAL HEALTH CARE in NEPAL 1. BACKGROUND In the mid way of 2000 and 2015, the analysis of Millennium Development Goals (MDGs) in developing world shows encouraging progress signs particularly in child health, but very less or no notable achievements in neonatal health (WHO, 2009). The proportion of neonatal deaths – deaths within the first 28 days of life – is expected to increase due to decline in burden of post-neonatal deaths (UN, 2009; USAID, 2008; WHOSIS, 2010). We will write a custom essay sample on Neonatal Health Care in Nepal or any similar topic only for you Order Now As per the WHO Statistics (2009), the progress on health-related MDGs shows about 37% of under-five (U-5) mortality occurs in the neonatal period, with most deaths within the first week i. e. early neonatal period. Over one million neonates die within their first 24hours of life due to lack of quality care, annually, worldwide (UNFPA, 2008). In Nepal, Neonatal Mortality Rate (NMR) is 32 per 1000 live births in 2004 (WHO, 2009). Fig 1 Continuum of care Source: Kerber et al. , 2007 The basic principle of developing strategies to address Neonatal Health Care (NHC) revolves round the ‘continuum of care’. Throughout the lifecycle as shown in figure 1, including adolescence, pregnancy, childbirth and childhood, the care ought to be provided as a seamless continuum that spans the home, the community and health centre, locally and globally (Save the Children [StC], 2006). Hence, reducing child mortality is more dependent on tackling neonatal mortality or in other words, managing the NHC. 2. KEY CONCEPTS AND ISSUES In Nepal, most of the deliveries take place at home with delayed care-seeking behavior; the NMR remains high in rural areas, frequently associated with cessation of suckling and shortness of breath (Mesko et al. 2003). While the Department for International Development [DFID] (2009) report reveals that, the factors causing poor maternal outcomes and ultimately resulting high NMR are poor and delayed transportation arrangements, weak financial status, long distance to health centre, and even needing permission to seek care. As the survival of the newborns, older than a month is progressing quickly, there has been transformed concern in interventions assumed to improve neonatal survival. The questions about the new interventions: â€Å"providing thermal care to the newborn, postnatal care to the mother and newborn, and counseling on infant and maternal health care to mothers† has been added in the Demographic Health Surveys (DHS) of Nepal, along with Bangladesh, India, Indonesia, and the Philippines, to address antepartum, intrapartum, and postnatal interventions for the NHC (USAID 2008). Moreover, the target to reduce NMR from 34 to 30 per 1000 live births by 2010 has been set in the new Three Years Interim Plan (TYIP) for health 2008-10 (TYIP 2008-10, 2008). Pertaining to the revised target associated with neonatal mortality and to combat delays in seeking, reaching and receiving care, the Department of Health Services, Nepal (DoHS 2006/07, 2008) has postulated three major strategies: * To promote birth preparedness and complication readiness including raising awareness, improving the availability of funds, transport and blood supplies. * To promote use of skilled birth attendants at every birth, either at home or in a health facility. * To make provision of 24-hour emergency obstetrics care services (basic and comprehensive) at selected public health facilities in every district. . STRENGTHS AND WEAKNESSES The strengths and weaknesses of the NHC in Nepal can be reflected in broad spectrum, by analyzing the strengths and weaknesses of the National Health Policy and current heath services, in general. 4. 1. Strengths 4. 2. 1. Health as citizen’s right The Ministry of Health and Population (MoHP) aims to create a new healthy Nepali society, working in alignment with the prime objective of â€Å"bringing about a meaningful change in the overall health† as per the guidelines issued by the Government of Nepal (GoN) to establish health as a fundamental human right of each and every Nepalese. . 2. 2. Decentralization of health policy Decentralization in health policy – a starting point for consultation – and its implementation is under process, initiated with the coordination between the MoHP and Ministry of Local Development (MoLD). The major objective of the decentralization in health policy is to improve cost efficiency and effectiveness of government action, and strengthen community approach (DFID, 2003). The respective Village Development Committee has been handed over the administrative and financial management tasks, initiatives taken from the lowest level, i. . Sub-health Posts (NHSP, 2009). 4. 2. 3. Public Private Partnership The private sector’s involvement to a considerable ex tent is noteworthy (TYIP, 2008) in the Public Private Partnership (PPP) which initiated since 1950s (MoHP, 2008). The PPP has created continuous and uniform coordination of interventions such as immunization and pneumonia treatment, significantly reducing children and neonatal mortality (UNDP, 2010). 4. 2. 4. Community based interventions Fig. 2 Neonatal mortality in past 15 years Source: DoHS (2006) The development and implementation of community-wide protocols has significantly reduced the NMR in the past 15 years, as shown in figure 2 (DoHS, 2006); and aims to ensure access to effective healthcare focusing the neonates, in a sustainable and equitable manner. A study conducted by Dutta (2009) reveals that home-based newborn care has been significant in about one-third to two-third reduction in neonatal mortality after home based care interventions. Whilst, a study conducted by Haines et al. (2007) reveals that the mobilization of local women through community based participatory intervention can be significant in improving the health of the newborn. 4. 2. Weaknesses 4. 3. 5. Weakening and unsafe care The weakly designed system, unable to ensure safety and hygiene standards has been enforcing high rates of acquired infection during the birth, along with medication errors and other avoidable adverse effects (IDA and IMF, 2007). 4. 3. 6. Uneven and fragmenting health care The broadening of specialized health care and cutting interest in the disease ontrol programmes, do not realize for the continuity of care. Due to poor and highly under-resourced infrastructure, the health services for poor and marginalized group of Nepalese is highly uneven, aiding fragmentation of development (WHO Report, 2008). 4. 3. 7. Inequity Equity in health care as a basic need to ensure highest possible minimum standards, has not been attainable. The majority of the care is redeemed by the people with the most means but with lesser need, while the neonatal health care in the rural areas remain almost virgin, with no redistribution of resources (WHO, 2008). You read "Neonatal Health Care in Nepal" in category "Papers" . 3. 8. Others According to TYIP for health 2008-10 (2008), there are some general weaknesses largely affecting the novel objective of providing quality health care service that are easily accessible by all the citizens, also influencing the target of reducing the NMR in Nepal, such as; * lack of skilled human resources and problems in their mobilization to rural areas, * very slow pace of decentralization process, * inadequate supply of equipment and drug, * political interference in management, * weak monitoring and supervision, and lack of physical infrastructure and its inadequate repair and maintenance (TYIP 2008-10, 2008). 4. EFFECTIVENESS The performance of a nation’s health system can be judged against WHO Criteria: health status of the population and inequality, responsiveness and inequality in responsiveness and fair financing (WHO 2000); and Managing Cost, Care and Health Framework. 5. 3. WHO Criteria According to the WHO Report (2000), the health level of Nepal is ranked at 142 with Disability Adjusted Life Expectancy (DALE) of total population at birth 49. years, as shown in table 1. Table 1 Health system attainment and performance in Nepal, ranked by eight measures, estimates for 1997 ATTAINMENT OF GOALS| Health expenditures in international dollars| PERFORMANCE| Health Level| Health Distribution| Responsiveness| Fairness in financial contribution| Overall goal attainment| | | DALE (in years)| Equality of child survival| | | | | Level of health| Overall health system performance| Rank| Total Pop. at birth| Rank| Index| Uncertainty Interval| Level| Distribution| | | | | | 142| 49. 5| 161| 0. 585| 0. 513-0. 63| 185| 166-167| 186| 160| 170| 98| 150| There remains possibility of large inequality in the care provided at the rural and urban settings due to very poor health settings of workforce (DoHS, 2006). The inequality in responsiveness with very low respect profile for others and very poor quality of amenities has placed Nepal at 185 level, and the rank of 186 (sixth from the bottom) shows that each household faces very high financial risk and spend largely for healthcare, thus purchase of needed care enforces into poverty (WHO, 2000). 5. 4. Managing Cost, Care and Health Going with the global approach, Nepal has also adopted decentralized health care system, attempting â€Å"to make providers both independent and more accountable for the cost and quality of the healthcare services† (Kane and Turnbull, 2003). The supplier and consumer approach can hardly be realized in the health service provided by the government; effectiveness of the NHC – dominantly under the control of government – can be evaluated against the framework of managing costs at affordable levels, improved quality and access, and advanced health of the population (Kane and Turnbull, 2003). . 5. 9. Managing Cost The fairly existing systems operated by small number of agencies provide membership to the clients, cost borne by the clients or their employers on installment basis. The employees of government sector and labour organization are supported with healthcare cost borne by social support schemes (WHO, 2003). There has been significant decrease in financial resou rces in the health sector due to shoot-up of concerns in conflict resolution and internal security (NHSP, 2009). The maximum portion of health financing is from out-of-pocket payment, i. . 85. 20% (WHO 2009), and there has been increased competition among the (private healthcare) providers to deliver the responsive behavior to the care-seekers (patients). But the larger portion of the consumers’ right to have an option of choosing economic and most compatible supplier still remains virgin. The Second Long Term Health Plan (SLTHP) 1997-2017 has emphasized the importance of restructuring healthcare and health insurance options, which has already been introduced but is almost non-existent. Delayed acknowledgement of managing insurance risk has lit some hope of effective healthcare, while managing utilization of services, and managing provider and supplier prices are just unimaginable. 5. 5. 10. Managing Care Fig 3 Neonatal Mortality factors and interventions to reduce it Source: USAID 2008 NEONATAL MORTALITY Strengthening of Health Care System Ante-natal Care Neonatal Resuscitation Breast-feeding Clean Delivery Intermittent preventive treatment for malaria Micronutrient supplementation Health Education Delivery by a Skilled Birth Attendant INTERVENTIONS The factors associated with neonatal mortality (as in figure 2) suggests that managing care can be improved and millions of new born be saved by approaching health issues of maternal care, neonatal care and child health, under the same umbrella; and interventions can be operated with lower cost (StC, 2006). The policies and programmes in packages can cut down the cost of training, monitoring and evaluation, and facilitate judicious use of the available resources, with greater efficiency and more effective coverage of the beneficiaries. 5. 5. 11. Managing Health Despite reduced neonatal mortality trends in Nepal over the past 15 years (NDHS, 2006), the neonatal morbidity and mortality still represents major proportion of U-5 child mortality; principally due to the lack of SBAs, poor referral systems and lack of access to life-saving emergency obstetric care when complications occur (Safe Motherhood 2010). The revised National Safe Motherhood Health Long Term Plan 2006-2017 in accordance with SLTHP 1997-2017 focuses on improving maternal and neonatal health, and has aimed to reduce NMR to 15 per 1,000 live births by 2017; targeting to increase deliveries attended by SBAs to 60% and deliveries in a health facility to 40%, by 2017, increasing the met need of emergency obstetric complications by 3% and of caesarean section by 4%, each year (Safe Motherhood 2010). The Partnership for Maternal, Newborn, and Child Health (PMNCH) formed by merging three separate entities – newborn, maternal and child health partnership – has been established. This joint venture aims â€Å"[t]o create a more unified voice and facilitate creation of a continuum of care, work for achievement of maternal and child health-related MDGs by strengthening and coordinating action at all levels; promoting rapid scale-up of proven, cost-effective interventions† aligning the resources with the objectives, more efficiently and effectively (StC, 2006). 5. CHALLENGES and PRACTICALITIES 6. 5. Contextual Challenges * Low birth weight (14. 3%) and underweight (38. 6%) are the root causes of perinatal deaths (MoHP, 2007). * The nation wide campaign of polio (78%), measles (81%) and tetanus (83%) immunisation by 2007, had immense significance in reducing the child deaths (WHO 2009). Despite having 60% children fully immunized, disparity remains in service coverage as 8% of U-5C are not immunized at all (MDG 2005). * Though the poor people have moved closer to the poverty line with poverty gap ratio declining from 0. 12 to 0. 75, child malnutrition still remains another major challenge for Nepal, which is the underlying cause for 50% of children deaths. Though, improved health and nutrition of the mother and availability of the SBAs can play role in reducing the NMR, it seems devastating to maintain the coverage rates with ongoing political conflicts and security problems. Hence, revisited strategies to combat this challenge will be more eff ective in reducing NMR due to the above contextual challenges. 6. 6. Leadership Challenges 6. 7. 12. Level of system funding With total expenditure on health 5. 1% of the GDP, and 30. % share of governments’ expenditure on health – the shortfall met by private spending (WHO, 2009) – reflects low political will and ability to invest in managerial and administrative infrastructure (Kane and Turnbull, 2003). This condition is prone to inhibit pooling of risks and the citizens are always prone to catastrophic payments, further aggravating the poverty in the poorer community like Nepal (WHO, 2009). There is an alarming need of allocating financial resources for patient registration, disseminating information, monitoring and follow-up activities, and any other active management of the health services. 6. 7. 13. Provider market structure Nepal health market has countable specialists, very few care practitioners and poorly developed communication among the suppliers; lacking primary care capacity. As the large multispecialty of the provider market structure with influential medical leadership facilitates the success of managed healthcare mechanisms, there remains huge modification in the provider market structure. 6. 7. 14. Proportion of the population covered by health insurance In the span of six years, from 2000 to 2006, there has been decrease in out-of pocket expenditure from 91. 2% to 85. 2% of private expenditure on health. How to cite Neonatal Health Care in Nepal, Papers

Saturday, December 7, 2019

The Technical Innovation Is Just the Destination of the Business

Question: How technical innovation is just the destination of the business ? Answer: Introduction Business industries focus on the different strategies to strengthen the competitive edge. At the simple form, achievement of the business model does not demand the development of the new technologies or the creation of the brand new market. However, it depends on the delivery of the existing product with the help of the existing technologies in the existing market (Casadesus?Masanell Zhu, 2013). The development and restructure of the business model fulfils such criteria and strengthens the competitive edge of these companies. The study will thus explore the ideas derived from the e-learning activities. The application of the business model innovation in the real life scenario of IKEA will also be discussed in this study. The company has recognised the possibilities of expanding the business in global market due to the strengthened brand identity and customer base. The strategies undertaken by the company for developing the business model will also be disclosed in this study. Business Model Innovation: Key Ideas The ideas obtained from the e-learning activities depict that the companies like Kodak or Nokia has lost their edge of competitive ground in spite of undertaking the RD process as well as the sufficient knowledge about the market. The major reason behind such failure is they all abandoned the process of rethinking the business model in a successive way (Martins, Rindova Greenbaum, 2015). Majority of the companies overlook the future opportunities since they are much involved in managing the daily businesses. The key ideas derived from this e-learning activity are as follows: Currently, the rapid changes in the business innovations in different industries are threatening the existence of the companies. The ideas obtained from the e-learning activities implied that the innovation has two major consequences, either increasing the customer values or decreasing the costs of business operations (Spieth, Schneckenberg Ricart, 2014). For example, Apple Inc. has been introducing the innovative market products to ensure the high customer values. On the other hand, Dell has reduced the costs of the business operations and generating the capital through the process of build-to-order. The business innovation process lies upon three specific myths. The first myth depicts that the innovation appears from the unique approaches. Secondly, it is necessary to invest the bigger resources to ensure the big success (Maglio Spohrer, 2013). Thirdly, the breakthroughs of innovations depend on the fascinating technologies. However, many successful businesses like Apple, IBM, and Amazon proved these myths wrong. The businesses may fail in spite of investing the bigger resources if it lacks the proper innovative ideas. The technical innovation is not just the destination of the business model development; rather it requires concentrating on the bigger picture (Souto, 2015). The business model innovation is generally focusing on four major factors. The first factor is the focus on the target customer for the business products or services. Second, it is necessary to keep the concentration on the service or the products that are going to be offered to the target customers. It is necessary to understand the feasibility or the acceptability of these offered services or products. Third, the business companies need to consider the suitable medium of creating the value propositions (Kindstrm, D., Kowalkowski, 2014). The value propositions help in strengthening the brand identity. Finally, it is necessary to understand the method of gathering revenues for the business development. The renowned international companies, such as IKEA, Ebay, TomTom have brought revolutions in the business operations by restructuring their business model in innovative ways. The implications of the business model innovation are focusing on four different steps, such as initiation, ideation, integration, and implementation (Baden-Fuller Haefliger, 2013). The initiation process determines the concentration on the current business model used by the company. Hence, it clearly identifies the target customers, offerings, value propositions, and gathering revenues. The ideation process is the method of comparing the current business model with other business model innovations. The identification of the business model patterns developed by different companies is needed to be understood. It demands the basic knowledge of the business model innovations by other companies. The integration process identifies the consistency of the business model. The process is necessary since it includes the detailed works that are needed to be selected as per the suitability of the organisation. The final step is implementation that develops the business model in a careful way. It is necessary to establish a pilot study, testing it and designing the business model before the implementation (Casadesus?Masanell Zhu, 2013). Assimilation of the quantitative and qualitative data to verify the suitability is also necessary. The implementation of the business model depends on four major rules. First, it is necessary to implement one business model at the time. Secondly, it is essential to communicate ne needs for change and new model development before implementing the model. Third, innovations need time and the short time KPI would not help the company (Spieth, Schneckenberg Ricart, 2014). Finally, the involvement of the top management is necessary. Therefore, it has been noted that the business model innovation does not only depend on the technological innovations, it even focuses on the rethinking of the business process. The different thinking and the bigger picture are the major requirement of developing a business model for achieving the competitive edge of the business. Business Model Innovation of IKEA The development and restructure of the business model fulfils such criteria and strengthens the competitive edge of these companies. IKEA offers the innovative and stylish furniture to the people from different income level at lower price. The company has recognised the possibilities of expanding the business in global market due to the strengthened brand identity and customer base (Kindstrm Kowalkowski, 2014). Therefore, the company started focusing on restructuring the business model in an innovative way. The company has noticed that during the expansion of the market in Russia, the real estate value of the near location increased in a significant way. Therefore, the company decided to explore two major business models. The first business model is to sell the furniture through stores and the second one is to derive profitable appreciation in the real estate business. The company has paid attention towards following factors: The company selected the target market of young people and the people from middle-income level (DaSilva Trkman, 2014). These people seek the good quality and stylish furniture at lower costs. The company created the new division that is known as Mega Mall. The company starts making more profits on running and developing malls in Russia. Establishment of the different stores is the part of the business model. It helps the customers to visit the stores and select the preferable designs. The company even receives the chance to demonstrate the features of the furniture directly to the customers. Moreover, it is one of the helpful processes of analysing the customers perceptions regarding the service and products. In order to establish the value proposition, the company has kept the price lower for the high quality trendy furniture. The company has undertaken the high provide advertisement campaign to draw the attention of the customers. The company even has introduced the online shopping sites to enhance the customer base through internet. IKEA has paid attention towards the shipping process to deliver the furniture to the customers home. IKEA has introduced the product variation through the innovative strategy implementation. The trendy product features are much attractive to the customers. The company keeps the focus on the demands of the customers. In order to meet the needs, the company decided to keep the product quality high and price low. It is even noticed that the stylish and trendy furniture offered by the company is much demanding for the customers. Hence, it is noticed that the business model innovation of IKEA is much effective for achieving the competitive edge. References Baden-Fuller, C., Haefliger, S. (2013). Business models and technological innovation.Long range planning,46(6), 419-426. Casadesus?Masanell, R., Zhu, F. (2013). Business model innovation and competitive imitation: The case of sponsor?based business models.Strategic management journal,34(4), 464-482. DaSilva, C. M., Trkman, P. (2014). Business model: What it is and what it is not.Long range planning,47(6), 379-389. Kindstrm, D., Kowalkowski, C. (2014). Service innovation in product-centric firms: A multidimensional business model perspective.Journal of Business Industrial Marketing,29(2), 96-111. Maglio, P. P., Spohrer, J. (2013). A service science perspective on business model innovation.Industrial Marketing Management,42(5), 665-670. 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